NASDAQ: HAS
Hasbro
Consumer Discretionary · Games, Toys & Children's Vehicles (No Dolls & Bicycles)
52-week range
Stock price
Market cap
At each fiscal year end, then the latest quarter end: closing price × shares outstanding.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.$12.3B
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| Period | Market cap |
|---|---|
| FY2016, ended Dec 25, 2016 | $9.74B |
| FY2017, ended Dec 31, 2017 | $11.3B |
| FY2018, ended Dec 30, 2018 | $10.2B |
| FY2019, ended Dec 29, 2019 | $14.5B |
| FY2020, ended Dec 27, 2020 | $12.8B |
| FY2021, ended Dec 26, 2021 | $13.6B |
| FY2022, ended Dec 25, 2022 | $8.05B |
| FY2023, ended Dec 31, 2023 | $7.09B |
| FY2024, ended Dec 29, 2024 | $7.91B |
| FY2025, ended Dec 28, 2025 | $11.6B |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | $12.3B |
Revenue
By fiscal year, then the trailing 12 months.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.$5.85B
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| Period | Revenue |
|---|---|
| FY2016, ended Dec 25, 2016 | $5.02B |
| FY2017, ended Dec 31, 2017 | $5.21B |
| FY2018, ended Dec 30, 2018 | $4.58B |
| FY2019, ended Dec 29, 2019 | $4.72B |
| FY2020, ended Dec 27, 2020 | $5.47B |
| FY2021, ended Dec 26, 2021 | $6.42B |
| FY2022, ended Dec 25, 2022 | $6.67B |
| FY2023, ended Dec 31, 2023 | $5.71B |
| FY2024, ended Dec 29, 2024 | $4.75B |
| FY2025, ended Dec 28, 2025 | $5.37B |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | $5.85B |
Net income and free cash flow
By fiscal year, then the trailing 12 months. Free cash flow is operating cash flow minus capex.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.Show tableHide table
| Period | Net income | Free cash flow |
|---|---|---|
| FY2016, ended Dec 25, 2016 | $551M | $662M |
| FY2017, ended Dec 31, 2017 | $397M | $590M |
| FY2018, ended Dec 30, 2018 | $220M | $506M |
| FY2019, ended Dec 29, 2019 | $521M | $520M |
| FY2020, ended Dec 27, 2020 | $223M | $851M |
| FY2021, ended Dec 26, 2021 | $429M | $685M |
| FY2022, ended Dec 25, 2022 | $204M | $245M |
| FY2023, ended Dec 31, 2023 | −$1.49B | $590M |
| FY2024, ended Dec 29, 2024 | $386M | $760M |
| FY2025, ended Dec 28, 2025 | −$322M | $830M |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | $955M | $1.23B |
Cash and cash equivalents
At each fiscal year end, then the latest quarter end.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.$851M
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| Period | Cash and cash equivalents |
|---|---|
| FY2016, ended Dec 25, 2016 | $1.28B |
| FY2017, ended Dec 31, 2017 | $1.58B |
| FY2018, ended Dec 30, 2018 | $1.18B |
| FY2019, ended Dec 29, 2019 | $4.58B |
| FY2020, ended Dec 27, 2020 | $1.45B |
| FY2021, ended Dec 26, 2021 | $1.02B |
| FY2022, ended Dec 25, 2022 | $513M |
| FY2023, ended Dec 31, 2023 | $545M |
| FY2024, ended Dec 29, 2024 | $695M |
| FY2025, ended Dec 28, 2025 | $777M |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | $851M |
Total debt
At each fiscal year end, then the latest quarter end. Short- and long-term borrowings, excluding leases.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.$3.51B
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| Period | Total debt |
|---|---|
| FY2016, ended Dec 25, 2016 | $1.37B |
| FY2017, ended Dec 31, 2017 | $1.85B |
| FY2018, ended Dec 30, 2018 | $1.70B |
| FY2019, ended Dec 29, 2019 | $4.05B |
| FY2020, ended Dec 27, 2020 | $4.67B |
| FY2021, ended Dec 26, 2021 | $4.03B |
| FY2022, ended Dec 25, 2022 | $3.97B |
| FY2023, ended Dec 31, 2023 | $3.47B |
| FY2024, ended Dec 29, 2024 | $3.38B |
| FY2025, ended Dec 28, 2025 | $3.26B |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | $3.51B |
Shares outstanding
At each fiscal year end, then the latest quarter end, adjusted for splits. Up 12.5% since 2016.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.140M
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| Period | Shares outstanding |
|---|---|
| FY2016, ended Dec 25, 2016 | 124M |
| FY2017, ended Dec 31, 2017 | 124M |
| FY2018, ended Dec 30, 2018 | 126M |
| FY2019, ended Dec 29, 2019 | 137M |
| FY2020, ended Dec 27, 2020 | 137M |
| FY2021, ended Dec 26, 2021 | 139M |
| FY2022, ended Dec 25, 2022 | 138M |
| FY2023, ended Dec 31, 2023 | 139M |
| FY2024, ended Dec 29, 2024 | 140M |
| FY2025, ended Dec 28, 2025 | 141M |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | 140M |
Buybacks and new shares
By fiscal year, then the trailing 12 months, in dollars. Below zero: bought back. Above zero: issued to employees, sold or used in acquisitions.Figures shown are for the trailing 12 months to Sep 27, 2026. Hover or tap a column for another year.Net: $93.4M more issued than bought back
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| Period | Bought back | Paid to employees | Sold for cash |
|---|---|---|---|
| FY2016, ended Dec 25, 2016 | $150M | $61.6M | — |
| FY2017, ended Dec 31, 2017 | $151M | $56.0M | $0 |
| FY2018, ended Dec 30, 2018 | $250M | $27.9M | $0 |
| FY2019, ended Dec 29, 2019 | $61.4M | $28.0M | $975M |
| FY2020, ended Dec 27, 2020 | $0 | $49.7M | $0 |
| FY2021, ended Dec 26, 2021 | $0 | $97.8M | $0 |
| FY2022, ended Dec 25, 2022 | $125M | $83.4M | — |
| FY2023, ended Dec 31, 2023 | $0 | $72.4M | — |
| FY2024, ended Dec 29, 2024 | $0 | $50.8M | — |
| FY2025, ended Dec 28, 2025 | — | $80.4M | — |
| Trailing 12 months to Sep 27, 2026 (through Q3 FY2026) | — | $93.4M | — |
Revenue (TTM)
$5.85B
+29.4% YoY
Net income (TTM)
$955M
n/m YoY
Cash
$851M
+37.0% YoY
Total debt
$3.51B
+5.8% YoY
Valuation
At current price- Market Cap
- $16.7B
- P/E
- 17.4×
- Forward P/E
- —. Needs analyst estimates; not available from the current data provider
- Price / Sales
- 2.8×
- Price / Book
- 17.8×
- EV / EBITDA
- 13.2×
Growth
Trailing 12 months- Revenue (TTM)
- $5.85B
- Revenue Growth YoY
- 29.4%
- Revenue CAGR 3Y
- −7.0%
- Revenue CAGR 5Y
- −0.4%
- EPS Growth YoY
- n/m. Diluted EPS, TTM vs. TTM a year earlier
- Net Income Growth YoY
- n/m. TTM vs. TTM a year earlier
Profitability
Trailing 12 months- Gross Margin
- 77.0%
- Operating Margin
- 22.9%
- Net Margin
- 16.3%
- FCF Margin
- 21.0%
- Return on Equity
- 139%
Earnings
Trailing 12 months- Net Income
- $955M
- EPS (diluted)
- $6.71
- EBITDA
- $1.46B
- Operating Income
- $1.34B
Balance Sheet
As of Sep 27, 2026- Cash and cash equivalents
- $851M
- Total Debt
- $3.51B
- Net Debt
- $2.66B
- Total Assets
- $6.40B
- Total Liabilities
- $5.47B
- Shareholders' Equity
- $938M
Cash Flow
Trailing 12 months- Operating Cash Flow
- $1.31B
- Capital Expenditure
- $84.4M
- Free Cash Flow
- $1.23B
Dividends and risk
Last 12 months- Dividend Yield
- 2.4%
- Dividend / Share
- $2.80
- Beta (5Y)
- 0.45
Every ratio is calculated from the company’s reported figures.
Strength
Revenue grew 29.4% over the last year, to $5.85B.
Strength
Operating margin widened 27.9 pts in a year, to 22.9%.
Note
Net debt of $2.66B is 1.8× EBITDA.
Strength
Turns 21.0% of revenue into free cash flow.
Written by fixed rules from the reported figures, not by a person or an AI.
Latest report
Pro10-Q for the quarter ended Sep 27, 2026 · filed Oct 29, 2026
The score and findings for the newest report are part of CoreStock Pro, coming soon. Every earlier report is free.
Score of each annual report
0 to 100 · 60 means nothing notable · tap a column for its details
2025 · 10-K35Serious concerns
10-K for the fiscal year ended Dec 28, 2025
Filed Feb 25, 2026 · Read the filing on EDGAR
- Revenue rose 13.7% to $4.70 billion, but Hasbro swung to a $322.4 million net loss from a $385.6 million profit.
- A $1.02 billion goodwill write-down in Consumer Products, tied to tariffs and the economy, cut operating profit 98.4% to $11.1 million.
- Magic: The Gathering had a record year, lifting Wizards of the Coast and Digital Gaming revenue 44.7% and its profit to $1.01 billion.
- The Supreme Court ruled against tariffs Hasbro has been paying; it is evaluating whether it can apply for a refund.
Business momentum
Sharp deterioration
“Net (loss) earnings attributable to Hasbro, Inc. $ (322.4) (6.9) % $ 385.6 9.3 %”
Outlook
Cautious
“Significant changes in trade policy announced by the U.S. government could adversely impact our forward-looking financial results.”
Financial stress
Low
“Cash flows provided by operating activities were $893.2 million in 2025 as compared to $847.4 million in 2024.”
Tone against the previous report
More negative
Red flags
- Medium
Large write-down
“During 2025, the Company recorded a $1,021.9 million non-cash goodwill impairment charge associated with goodwill assigned to reporting units within the Company's Consumer Products segment.”
- Minor
Major lawsuit
“Lead Plaintiffs allege that members of the putative class suffered losses as a result of Defendants’ false or misleading statements regarding the growth and success of Magic: The Gathering (“Magic”) card sets”
Positives
Wizards of the Coast and Digital Gaming profit jumped 59.3% to about $1 billion
“Wizards of the Coast and Digital Gaming segment operating profit increased $374.8 million to $1,006.8 million in 2025, compared to $632.0 million in 2024.”
Record Magic year driven by licensed sets such as Final Fantasy and Spider-Man
“The net revenue increase primarily reflects higher net revenues from MAGIC: THE GATHERING, which had a record year, increasing $641.5 million from 2024”
No borrowing on a large credit line, recently extended to 2031
“The Company had no borrowings outstanding under its committed revolving credit facility as of December 28, 2025.”
Concerns
Toy business lost money, with lower sales, tariff costs and the write-down
“Consumer Products segment operating results decreased $1,057.9 million to an operating loss of $942.6 million in 2025, compared to operating profit of $115.3 million in 2024.”
Results increasingly depend on a few key game brands
“adverse trends affecting consumer demand for, or engagement with, any of these key brands could disproportionately impact our results of operations”
Spending on unreleased digital games is rising, with no assurance of success
“The increase in Product development expense during 2025 was driven by incremental investments in the development of digital game titles that have not yet met technological feasibility.”
New risks since the previous report
Headquarters move to Boston could disrupt operations and cost staff
“The relocation of our primary headquarters for our toys, board games, licensing and entertainment operations from Rhode Island to Boston, Massachusetts requires substantial investment and could disrupt operations.”
Too many releases and collaborations could tire fans of key brands
“frequent product releases, cross-brand collaborations or expanded licensing initiatives may contribute to franchise fatigue or oversaturation, which could reduce long-term consumer engagement and diminish the value of our brands”
Using AI in product and game development brings cost, legal and regulatory risk
“As we incorporate AI tools into aspects of our business, including product and game development, we may face increased costs, operational complexity, IP and data governance challenges, and evolving regulatory requirements”
More outside design manufacturers means less direct control over products
“our increased use of original design manufacturers ("ODMs") to support cost efficiency and speed to market may reduce our direct control over product design, quality, sourcing and manufacturing processes”
Tighter online safety and in-game purchase rules could limit digital games
“increased regulatory scrutiny in these areas could increase compliance costs, restrict certain features or monetization practices, or subject us to investigations, enforcement actions, fines or litigation”
Biggest risks named
- Tariffs and changing trade policy
- Dependence on Magic: The Gathering and other key brands
- Failure to develop and sell digital games profitably
- Failure to return the toy business to growth
- Weak consumer spending and further goodwill write-downs
Artificial intelligence in this business: Mentioned
How the score adds up
| Starting point | 60 | |
| Business momentum | −15 | |
| Outlook | −2 | |
| Tone against the previous report | −2 | |
| Financial stress | 0 | |
| Red flags | −4.2 | |
| New risks | −2 | |
| Score | 35 | |
Written by AI (Claude Opus 5.5) from the report’s text. 16 of 16 quotes were found word for word in the filing; the rest are left out. Not investment advice.
All scored reports
| Period | Report | Filed | Score | Momentum | Red flags |
|---|---|---|---|---|---|
| 10-Q | Oct 29, 2026 | Pro | |||
| 10-K | Feb 25, 2026 | 35 | Sharp deterioration | 1 medium1 minor | |
| 10-K | Feb 27, 2025 | 52 | Mixed | 1 medium2 minor | |
| 10-K | Feb 28, 2024 | 34 | Sharp deterioration | 2 medium | |
| 10-K | Feb 22, 2023 | 35 | Sharp deterioration | 1 medium1 minor | |
| 10-K | Feb 23, 2022 | 64 | Strong improvement | 2 medium1 minor | |
| 10-K | Feb 24, 2021 | 39 | Sharp deterioration | None | |
| 10-K | Feb 27, 2020 | 70 | Strong improvement | None | |
| 10-K | Feb 26, 2019 | 37 | Sharp deterioration | 1 medium1 minor | |
| 10-K | Feb 26, 2018 | 49 | Mixed | 1 medium |
How these scores work
An AI model reads the management discussion, risk factors and legal sections of each report and records what they say, quoting the filing word for word. Fixed rules then turn those findings into a score from 0 to 100, where 60 means nothing notable either way. A score describes the report, not whether the stock is a good investment, and the AI may know how things turned out later, which can colour older scores. Read the methodology
From the 10-Q for Q3 FY2026 (period ended Sep 27, 2026), filed Oct 29, 2026. View filings on SEC EDGAR